By monitoring key variables in your industry, timed
assessments can help you respond proactively and effectively to
an evolving market. Known also as tracking studies, longitudinal
tracking, and periodic research, timed assessments include patient
chart audits, message tracking studies, sales force effectiveness
studies, and awareness, trial, and usage (ATU) studies. They provide
timely information about market issues and trends that matter most
to your brand, allowing for nimble and winning responses.
A well-designed and -executed timed assessment market research study will provide you a reliable stream of information about your market—as it evolves. Waves of research can be fielded as often as necessary, and results provide near real-time feedback on the issues that matter most to your business.
The following success factors are critical to achieving the most useful research results:
For every project, your G & S Research project team will work with you to clarify your business issues and research needs. By asking the right questions and integrating existing information, you can invest wisely in a long-term timed assessment research study that achieves actionable results—wave after wave.
The Right Tools
Knowing how you intend to use the results of your research, G & S Research will work with you to design and manage research tools that address the idiosyncrasies of your therapeutic category, competitive environment, lifecycle stage, and stakeholder needs. With assessment tools that remain focused on key issues and effectively balance track-ability and flexibility, your study will capture the most relevant information about your changing market.
Since timing is such an important part of timed assessments, G & S Research will get your research instruments in and out of the field on schedule by anticipating setbacks before they derail the timeline. In addition, your project team will provide consultation for potential adjustments to content and timing to ensure that your study continues to address the issues that matter most to your business.
G & S Research is committed to providing relevant, timely, and insightful deliverables. From proposals to final reports and presentations, G & S Research clients receive deliverables that address current business needs. Prepared in a presentation-ready and easy-to-read format, these deliverables will help you manage project stakeholders and avoid delays.
But when it comes to choosing the right timed assessment model, there’s no one golden egg. As with any research project, the approach that’s best for you is the one that addresses the specifics of your business. The following models are often used in the healthcare industry for timed assessment market research:
- Patient Chart Audits track product use and market share data
- ATU Studies monitor line extension uptake and assess customer satisfaction and field performance against internally determined metrics.
- Message Tracking Studies measure the reach and impact of promotional messages as your market changes.
- Sales Force Effectiveness Tracking Studies gather feedback from target customers to help you assess the performance of your sales team versus that of your competitors.
Timed assessment studies are long-term engagements that require perceptive and strategic foresight into your industry. G & S Research understands the complex market in which healthcare businesses are competing. Moreover, G & S Research professionals are committed to establishing collaborative relationships with clients and achieving desired outcomes for your company.
By providing valuable information about your market that may not otherwise be discovered, timed assessments can help you define and refine your marketing strategy based on today’s real-world information.