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Market Landscape Study 2008
Thought-provoking data and implications on what healthcare (client-side) market research professionals think about their field, their suppliers, and more.

• 2008 Study Synopsis (pdf 478kb)
  
  Click here to order the full report.

case studies
Use these overviews to understand how G & S Research's custom approach improves our clients' business strategy and its implementation.

company information
Find information on G & S Research capabilities and business culture.

• Conflict Management Policy (pdf 112kb)
• Chart Study Policy (pdf 91kb)
• G & S Research Company Profile (pdf 120kb)
• Sample of Life at G & S Research
• Privacy Policy

proficiency profiles
Get overviews of select G & S Research products.

• Brand Equity Research Profile (pdf 230kb)
• Conjoint and Discrete Choice Profile (pdf 94kb)
• Forecasting Research Profile (pdf 192kb)
• Managed Markets Profile (pdf 100kb)

deliverable examples
Review examples of deliverable reports.

• Conjoint Simulator (Pop1) deliverable sample (Excel 117kb)
• Conjoint Simulator (Pop2) deliverable sample (Excel 103kb)
• Driver Analysis deliverable sample (pdf 89kb)
• Managed Care Qualitative 1 deliverable example (pdf 98kb)
• Managed Care Qualitative 2 deliverable example (pdf 106kb)
• Patient Chart Study deliverable samples (pdf 35kb)
• Payer Feedback Qualitative 1 deliverable example (pdf 119kb)
• Segmentation Calculator deliverable sample (Excel 72kb)

RepReview^sm
Peruse this primary market research study by G & S Research to gather valuable input on pharmaceutical marketing from those on the front lines—the sales force.

• 2007 Study Synopsis (pdf 1133kb)
• 2005 Study Synopsis (pdf 301kb)
• 2003 Study Synopsis (pdf 324kb)

presentations
Enjoy these select presentations that are authored and conducted by G & S Research staff members.

• Creating & Conveying 'Commander's Intent': Rally Sales with SUCCESsful Market Research [pdf 3612kb]
• A Pulse of the Market Research Buyer: Where Suppliers are Coming Up Short and What Clients Can Do About It [pdf 477 kb]
• The Aging Blockbuster Phenomenon: Strategies for Rejuvenating Your Mature Brand
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• Lessons from the Pharmaceutical Industry: Staying ahead of the curve when your sales model doesn’t work like it used to.
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• Beyond the Slide Deck: Why Market Research Companies Must Be Graded On Influence—Not Just Information
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eTips!
Review these brief eTips! to expand and refresh your knowledge of practical market research topics.

• Quantitative Data Collection: Develop a stellar questionnaire by taking basic design concepts (pdf 108kb)
• Quantitative Data Collection: Select an appropriate platform for your questionnaire (pdf 93kb)
• Market Landscape Research: Timing your study appropriately helps guide strategic decisions (pdf 87kb)
• Market Landscape Research: Plan strategically with current information about your market (pdf 88kb)
• Smart Sampling: Use an appropriate sample frame to achieve useful research results (pdf 93kb)

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news releases
Find company news on G & S Research business developments, activities, and accomplishments.

• 1/11/2010 - G & S Research Announces Promotions: Healthcare Market Researcher Advances Several Staff Members
• 6/20/2009 - G & S Research Announces Promotion of Elizabeth Woerly
• 3/2/2009 - Bandick Promoted to Senior Vice President of G & S Research: Healthcare market researcher recognizes leadership of key executive
• 2/12/2009 - G & S Research and G & S Discovery Announce Promotions: Healthcare Market Researcher and the Maker of NaviGRANT Advance Several Staff Members
• 11/19/2008 - G & S Research Finalist in Top Small Workplaces 2008

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newsletters
Access these past newsletters focused on specific research topics and practical information and resources for the healthcare market researcher.

• Impact Brand Strategy with Research Results
• Rejuvenate Your Mature Brand
• Patient Chart Studies
• RepReview 2005
• Forecasting Market Research

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