All G & S Research public communications are posted here. Please select a category or document for information about an area of interest or specific topic. Contact us at info@gs-research.com if you would like someone to contact you to discuss G & S Research products and services.

case studies
Use these overviews to understand how G & S Research's custom approach improves our client’s business strategy and its implementation.

• Adaptive Conjoint Study (80kb)
• Forecast Uptake Case Study (78kb)
• Sales Force Effectiveness (32kb)

company information
Find information on G & S Research capabilities and business culture.

• Conflict Management Policy (pdf 112kb)
• G & S Research Company Profile (pdf 120kb)
• Sample of Life at G & S Research
• Privacy Policy

proficiency profiles
Get overviews of select G & S Research products.

• Brand Equity Research Profile (pdf 230kb)
• Forecasting Research Profile (pdf 192kb)
• Managed Care Profile (pdf 246kb)

deliverable examples
Review examples of deliverable reports.

• Segmentation Calculator deliverable sample (72kb)
• Case Study Simulator (Pop1) deliverable sample (117kb)
• Case Study Simulator (Pop2) deliverable sample (103kb)
• Driver Analysis deliverable sample (89kb)
• Patient Chart Study deliverable samples (35kb)

RepReview^sm
Peruse this primary market research study by G & S Research to gather valuable input on pharmaceutical marketing from those on the front lines—the sales force.

• RepReview Study - 2007 Synopsis (pdf 1133kb)
• RepReview Study - 2005 Synopsis (pdf 301kb)
• RepReview Study - 2003 Synopsis (pdf 324kb)

presentations
Enjoy these select presentations that are authored and conducted by G & S Research staff members.

• Creating & Conveying 'Commander's Intent': Rally Sales with SUCCESsful Market Research [pdf 3612kb]
• The Aging Blockbuster Phenomenon: Strategies for Rejuvenating Your Mature Brand
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• Lessons from the Pharmaceutical Industry: Staying ahead of the curve when your sales model doesn’t work like it used to.
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• Beyond the Slide Deck: Why Market Research Companies Must Be Graded On Influence—Not Just Information
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eTips!
Review these brief eTips! to expand and refresh your knowledge of practical market research topics. The series was discontinued in 2005.

• Quantitative Data Collection: Develop a stellar questionnaire by taking basic design concepts (pdf 108kb)
• Quantitative Data Collection: Select an appropriate platform for your questionnaire (pdf 93kb)
• Market Landscape Research: Timing your study appropriately helps guide strategic decisions (pdf 87kb)
• Market Landscape Research: Plan strategically with current information about your market (pdf 88kb)
• Smart Sampling: Use an appropriate sample frame to achieve useful research results (pdf 93kb)

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news releases
Find company news on G & S Research business developments, activities, and accomplishments.

• 7/15/2008 - Pharma Market Research Often Missing the Mark: New data shows market research buyers want higher-quality insights, impact
• 5/29/2008 - Jorge Rodriguez Joins G & S Research: Healthcare market research firm adds staff to enhance client services
• 5/13/2008 - Wall Street Journal Recognizes G & S Research: Pharmaceutical market research firm is named among nation’s Top Small Workplaces
• 4/25/2008 - G & S Research Remains a Top Employer: Market research firm has ranked among state’s Best Places to Work since 2006
• 2/20/2008 - G & S Research Restructures West Coast Team: Healthcare market research firm promotes and realigns staff to strengthen team dedicated to West Coast clients

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newsletters
Access these past newsletters focused on specific research topics and practical information and resources for the healthcare market researcher.

• February 2007: Impact Brand Strategy with Research Results
• September 2006: Rejuvenate Your Mature Brand
• June 2006: Patient Chart Studies
• March 2006: RepReview 2005
• December 2005: Year in Review

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