Whether you are launching a new product, line extension, promotional message, or selling strategy, you need to know - quickly - what's working and where adjustments should be made. You know there are a number of firms who can provide this insight from the customer perspective. This is only half of the launch equation. The role of the sales force is vitally important in a successful launch yet most companies ignore this aspect.

We set ourselves apart by marrying feedback from both your customers and your sales team. Here is how we do it:

• Obtain early, field-based input to gauge the initial success of your new initiative. Within a few weeks of your launch, we will query your sales force via the internet, interactive voice response technology or the telephone. We will let you know how the field is implementing your plan and provide feedback on campaign elements that are and are not resonating with customers.
• We talk to your customers to get their perspective as well. Once your sales team has had sufficient time to reach your most important customers (typically one to two sales cycles), we collect data from them using a customized instrument. And, where indicated, we will simultaneously query the field again and compare the feedback from both to determine areas of success and areas that need immediate attention.

Our comprehensive final report will collate the data from the field and from your targeted customers. We will apply our industry experience to help you identify how to optimize your plan - whether you need to adjust the selling messages, provide additional field training, increase call frequency, etc.