G & S ResearchSM
Market Research Services
G & S Research market research services include both
quantitative and qualitative methods, specifically configured for
your business information needs. Our reputation is well-known for
providing practical and insightful solutions to our client's information
needs.
A variety of methodological approaches are available
to meet your specific needs including—but not limited to—telephone
interviews, web-based surveys, and interactive voice response technology.
Our expertise in the full array of statistical and analytical areas
are supported by proven software platforms.
Study areas of particular focus and capacity include timed
assessment, launch
effectiveness, and market
segmentation.
However, our clients have relied on us recently for needs as
diverse as:
- Obtaining a quick read on minor changes to product messages
prior to use in an updated marketing campaign.
- Ascertaining physician interest in in-licensing
candidates including gathering reactions to baseline and
alternative product profiles for late-stage development products.
- Collecting data to enable a cross functional product
team to make decisions about clinical development alternatives
for a product entering phase III pivotal trials.
- Assessing brand equity components among target
consumers utilizing multivariate techniques such as
factor analysis to develop perceptual market maps.
The analysis helped the marketing team understand the
"essence" of their brand with the goal to ascertain the
effectiveness of past and current promotions and to refine
future communications and new brand messages.