G & S Research^SM Market Research Services
G & S Research market research services include both quantitative and qualitative methods, specifically configured for your business information needs. Our reputation is well-known for providing practical and insightful solutions to our client's information needs.

A variety of methodological approaches are available to meet your specific needs including—but not limited to—telephone interviews, web-based surveys, and interactive voice response technology. Our expertise in the full array of statistical and analytical areas are supported by proven software platforms.

Study areas of particular focus and capacity include timed assessment, launch effectiveness, and market segmentation. However, our clients have relied on us recently for needs as diverse as:

• Obtaining a quick read on minor changes to product messages prior to use in an updated marketing campaign.
• Ascertaining physician interest in in-licensing candidates including gathering reactions to baseline and alternative product profiles for late-stage development products.
• Collecting data to enable a cross functional product team to make decisions about clinical development alternatives for a product entering phase III pivotal trials.
• Assessing brand equity components among target consumers utilizing multivariate techniques such as factor analysis to develop perceptual market maps. The analysis helped the marketing team understand the "essence" of their brand with the goal to ascertain the effectiveness of past and current promotions and to refine future communications and new brand messages.