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Newsletters
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In
The News
"Real
Vision: Analyzing On-the-Go Imagery to Keep Pace with Your
Market," by Gary Schwebach and Jenny Brown, QRCA
Views, Winter 2008, pp 28-32.
"Pharma
Market Research Often Missing the Mark: New Data Shows Market
Research Buyers Want Higher-Quality Insights, Impact,"
PBIRG Perspective, Fall 2008, pp 3-5.
"Make
it Matter," by Melinda Kizer, Quirks Marketing
Research Review, June 2008, pp 40-45.
"Cultivate
an Ethical Culture: Strong Corporate Citizenship is Good for
Business" BizVoice/Indiana Chamber, March/April
2008, pp 66-69.
"Experts
Weigh In on Key MR Issues," Pharma Market Research
Report, December 2007. For more
information about Pharma Market
Research Report, including how to subscribe, please visit
www.rflonline.com.
"Qualitative
Market Landscaping Helps Pharma Grow Better Brands,"
by Gary Schwebach, QRCA Views, Winter 2007-08, p
52-58.
"Study
Indicates Pharmas Selling Field is Overgrazed: 'Too
many reps' may be minimizing the impact of personal selling,
according to a market..." by Gary Schwebach, Stephanie
Cohen, and Matt Herman, Pharmaceutical Representative,
November 1, 2007
“Expanding
the Base,” Biz Voice (Magazine of the Indiana
Chamber), July/ August 2007
“Impact
Brand Strategy with Research Results: Bridge the Gap between
Market Research and Marketing,” Next Generation
Pharmaceutical, June 2007
“The
Competitive Edge” by Mike Bandick, Med Ad News,
June 2007
"Beyond
the Data Dump: Provide Qualitative Deliverables that Spur
Implementation" by Melinda Kizer, QRCA Views,
April 2007
"High-Growth
MRer Selects Its Clients," by Robert Lederer, Pharma
Market Research Report, October 2006
"Reps:
Publicity is negative" by Eric Ladley, MedAd News,
June 2006
"Sales
Reps See a Positive Influence from DTC, Point-of-Care Materials"
by Mark Tosh, DTC Insights, p. 11, June 2006
"Sales
reps say PhRMA rules hurt them" by Stephen McGuire, Medical
Marketing & Media, June 2006
"Preserving
Culture: How George Grubb maintains a good working environment
as G & S Research grows” by Lindsey Grant, Smart Business
Indianapolis, June 2006
“G
& S Research: Excelling in the ‘People Business’”
by Tom Schuman, BizVoice Magazine, May/June 2006.
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