|
In
The News
"Make
it Matter," by Melinda Kizer, Quirks Marketing
Research Review, June 2008, pp 40-45.
"Cultivate
an Ethical Culture: Strong Corporate Citizenship is Good for
Business" BizVoice/Indiana Chamber, March/April
2008, pp 66,69.
"Experts
Weigh In on Key MR Issues," Pharma Market Research
Report, December 2007. For more
information about Pharma Market Research Report, including
how to subscribe, please visit www.rflonline.com.
"Too many reps hinders relationships," by Joshua Slatko, MedAdNews,
January 2008, pp 36-37.
"There are too many of us, pharma reps say," Quirks,
January 2008, p 8.
"Qualitative
Market Landscaping Helps Pharma Grow Better Brands,"
by Gary Schwebach, QRCA Views, Winter 2007-08, p
52-58.
"Study Indicates Pharma’s Selling Field is Overgrazed,"
PharmaLive.com, November 2, 2007
"Study
Indicates Pharma’s Selling Field is Overgrazed: 'Too
many reps' may be minimizing the impact of personal selling,
according to a market..." by Gary Schwebach, Stephanie
Cohen, and Matt Herman, Pharmaceutical Representative,
November 1, 2007
"Engaging Leadership," Mark
Scott, Smart Business, August 2007
“Expanding
the Base,” Biz Voice (Magazine of the Indiana
Chamber), July/ August 2007
Small
Business Profile Update on G & S Research by Amanda Getchel,
Indianapolis Business Journal, June 25-July 1, 2007
"Market research firm key link for life science,"
by Chuck Bowen, The Indianapolis Star, June 26, 2007
“Impact
Brand Strategy with Research Results: Bridge the Gap between
Market Research and Marketing,” Next Generation
Pharmaceutical, June 2007
“The
Competitive Edge” by Mike Bandick, Med Ad News,
June 2007
"Beyond
the Data Dump: Provide Qualitative Deliverables that Spur
Implementation" by Melinda Kizer, QRCA Views,
April 2007
"High-Growth
MRer Selects Its Clients," by Robert Lederer, Pharma
Market Research Report, October 2006
"Shielding Scripts: Doctors’ new opt-out rule could
have broad effect on drug firms’ marketing” by
Jeff Swiatek, The Indianapolis Star, Sunday, June
18, 2006, D1.
"Reps:
Publicity is negative" by Eric Ladley, MedAd News,
June 2006
"Sales
Reps See a Positive Influence from DTC, Point-of-Care Materials"
by Mark Tosh, DTC Insights, p. 11, June 2006
"Sales
reps say PhRMA rules hurt them" by Stephen McGuire, Medical
Marketing & Media, June 2006
"Preserving Culture: How George Grubb maintains a good
working environment as G & S Research grows” by Lindsey Grant,
Smart Business Indianapolis, June 2006
“G
& S Research: Excelling in the ‘People Business’”
by Tom Schuman, BizVoice Magazine, May/June 2006.
|
