As director of analytics, Stephanie Young-Helou designs quantitative research
methodologies that address business solutions for marketing questions. With
more than twenty years of marketing research experience, Stephanie focuses on
advanced study design and analysis, preparation and execution of analytical
methods, interpretation assistance, client support, and problem solving.
Stephanie has held positions at Walker Information, InsightExpress, Financial
Vision USA, and Nunwood. Her background includes custom research along with
a focus on customer and employee loyalty. In addition to her program involvement,
her responsibilities have included development of new analytical techniques
and services, and next generation loyalty model development. Her client experience
has been mainly with Fortune 500 and international companies across a wide range
of industries including healthcare, manufacturing, retail, CPG, finance, insurance,
technology, telecommunications, utilities, and not-for-profit/ charity organizations.
Stephanie's toolkit of quantitative methodologies includes: multiple regression
analysis, factor analysis, discriminant analysis, canonical correlation analysis,
LISREL, correspondence analysis, conjoint/discrete choice analysis, segmentation
analysis, TURF analysis, and forecasting/volumetrics.
Stephanie holds a master's degree in mathematical statistics and minor in computer
science from Ball State University. She received her bachelor's degree from
the business collage at Ball State University with a concentration in management
information and minor in mathematics. She has completed continuing education
courses in French language and customs at Anderson University. Stephanie is
an active member in the American Marketing Association, Anderson Area Leadership
Academy, and trained in Six Sigma process improvement methodology.