Industry Experience

G & S Research provides valuable market information and insights that drive your marketing strategy forward. Our rich understanding of the diverse healthcare industry and effective, practical application of various research methodologies help you respond successfully to the lifecycle challenges of any brand.

Our time-tested capabilities and leadership in both quantitative and strategic qualitative research give you one partner to handle a variety of your market research needs. You are assured that we are proposing the best approach for the business issue at hand.

Specific areas of G & S Research expertise include:

Research Areas:

• Awareness, Trial, and Usage (ATU or AAU)
• Buying Process/ Market Mapping
• Brand Equity
• Conjoint/ Discrete Choice Modeling
• Forecasting
• Launch Planning and Effectiveness
• Managed Markets
• Market Evaluation
• Market Landscaping
• Message Tracking
• Patient Charts
• Positioning
• Product Assessment
• Sales Force Effectiveness and Quality Assessment
  
• Segmentation
  

Therapeutic Category Experience:

• Alzheimer's Disease
• Antiarthritic/ Rheumatology
• Anticonvulsants
• Anti-Infectives
• Blood Modifiers
• Bone Metabolism
• Cholesterol
• Cardiovascular
• Cystic Fibrosis
• Dermatology
• Device (Alternative Injectables, In-Home Diagnostics)
• Diabetes
• Gastrointestinal (GI)
• Hormones
• Immuno-suppressants
• Infertility Agents
• Metabolic Disorders
• Migraine
• Multiple Sclerosis
• Neuroscience
• Oncology
• Ophthalmic
• Psychotherapeutics
• Respiratory
• Sedatives and Hypnotics
• Sexual Dysfunction
• Vaccines
• Weight Control

Targeted Respondent Groups:

• Consumers (OTC)
• Hospital Administrators/ Staff
• Key Opinion Leaders
• Managed Markets Stakeholders
• Nurses
• Office/ Billing Managers
• Patients (Rx)
• Physicians (general and specialty)
  
  Read more about our access to targeted respondent groups.

Contact us to learn more about G & S Research expertise in these and other therapeutic areas and disease states.