Debbie Proudfoot

Debbie Proudfoot is a vice president at G & S Research. In this role, she oversees all aspects of select client interaction—from managing project budget and timeline parameters to developing research design, analysis, and reporting components as well as follow up support.

Ms. Proudfoot has a dedicated career in pharmaceutical market research. Her background includes 20 years of experience in pharmaceutical market research, brand management, and sales leadership for both domestic and global brands. Prior to joining G & S Research, she held positions in sales, sales training, market research, marketing, and sales operations for several companies, including Amgen, Miles Laboratories, and Roussel.

With broad therapeutic knowledge, Ms. Proudfoot’s expertise centers on oncology, dermatology, and rheumatology. Her leadership experience in these areas covers a range of strategic and tactical components. It includes forecasting, segmentation, brand development, awareness, tracking and utilization, positioning, and targeting. Debbie earned an undergraduate degree in microbiology from University of British Columbia.