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eTips! The monthly eTip! series is no longer in circulation. If your topic of interest is not covered in the eTip! archive, please call us at 317-252-4500. We'll put you in touch with a market research professional who will answer your questions.
Quantitative Data Collection: Develop a stellar questionnaire by taking basic design concepts to the next level
Quantitative Data Collection: Select an appropriate platform for your questionnaire
Market Landscape Research: Time your study appropriately to guide strategic decisions
Market Landscape Research: Plan strategically with current information about your market
Smart Sampling: Use an appropriate sample frame to achieve useful results
Forecasting Market Research: Ensure reliable forecasts by using appropriate methodology and realistic discounting
Forecasting Market Research: Make better, more strategic decisions with accurate performance predictions
Brand Equity Market Research: Develop an integrated research program
Brand Equity Market Research: Design a study that achieves valuable results
Brand Equity Market Research: Leverage your brand’s equity to capture and retain market share
Manage Your Project Stakeholders: Develop an effective communications plan to eliminate unnecessary delays and maximize your research investment
Manage Your Project Stakeholders: Gauge and guide involvement at each stage to strategically address your business decisions
Maximize Your Market Research Results: Incorporating Multiple Sources of Information
Timed Assessment Market Research: Implementation and Supplier Considerations
Timed Assessment Market Research: An Overview of this Insightful Methodology
Managed Care Market Research: Reaching Opinion Leaders to Develop a Cohesive Strategy
Managed Care Market Research: Understanding Stakeholder Needs to Maximize Product Acceptance
Maximizing Outcomes Before Your Research Project Begins: Evaluating Your Suppliers’ Proposals
Maximizing Outcomes Before Your Research Project Begins: Communicating Your Needs in the RFP
Patient Level Data: Harvesting the Information
Patient Level Data: Consider the Source
Patient Level Data: The New Information Paradigm
Project Deliverables That Spur Implementation: Is Your Research Supplier Providing Actionable Information?
Market Research Preferred Vendor Programs: Quality Control Considerations
Market Research Preferred Vendor Programs: Selective Supplier List Benefits and Tips
Physician Segmentation Research: Understanding Physician Needs to Maximize Marketing Effectiveness
Market Research Using Perceptual Mapping: How Are Perceptual Maps Interpreted and Displayed?
Market Research Using Perceptual Mapping: How Are Perceptual Maps Generated?
Market Research Using Perceptual Mapping: What Is It and Why Is It Used?
Longitudinal Tracking of Market Share
Market Research With Physician Consultants: Available Methodologies
Market Research with Physician Consultants: An Overview
Market Research Ethics: Project Confidentiality Standards
Market Research Ethics: Participant Confidentiality
Quantitative and Qualitative Research: Cost-Reduction Methods and Their Implications
Quantitative and Qualitative Research: Financial Implications of Chosen Methodology
Quantitative Research: Closed-end alternatives for a market research campaign
Quantitative Research: Using Closed- and Open-end Questions to Yield Quality Research
Quantitative Research: Anticipating your Customers’ Reactions to Marketing Decisions
The Mega Group: An Innovative Qualitative Forum for Assessing Issues in the Public Sphere.
Qualitative Marketing Research Design: Choosing the Setting to Maximize Information Quality
Qualitative Marketing Research Design: Choosing the Appropriate Technique to Maximize Information Quality
Setting Confidence Levels Based on your Information Needs
How Being "Tough" Can Lead to Better Research
Brand Loyalty: Using Primary Qualitative Research to Measure the Loyalty Construct in the Brand Market
Brand Loyalty: Using Primary Qualitative Research to Determine What's Behind the Loyalty Construct
Brand Loyalty: Using Secondary Data for Prescribing Persistency
Assessing the New Launch: Using the Physician-Sales Dyad
A Process for Analyzing Research Data
Analysis of Open-Ended Verbatims
The Role of Marketing Research
What Should Your Research Provider Do With the Results of a Project?
Who Should Participate in Your Marketing Research Project?
Qualitative vs. Quantitative Research
Statistical Significance and Sample Size
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